However, here’s the truth of marketing: you must upsell and cross-sell to customers on your Shopify store. It will boost sales from existing traffic already interested in buying your products, and enhance the customer experience.
We’ll take a deeper look at upselling and cross-selling in this article:
Why You Need a Holiday Marketing Campaign
The holidays are the best time of the year for eCommerce merchants. Although people traditionally love to visit retail stores—they also like the convenience of making purchases off of Instagram and TikTok ads. If you're spending money to acquire customers, you want to maximize the ROAS with a higher AOV. Therefore, the goal is to smash your sales this holiday season.
There are a few key dates during the festive season: Black Friday, Thanksgiving, Christmas Day, and New Year.
In 2020, around 186.4 million consumers shopped online during Thanksgiving.
These are the most substantial days for your eCommerce business, and here’s how you make the most of them:
The Benefits of Upselling and Cross-Selling
1. They Personalize The Customer Experience
There’s no better way to ensure sales than by personalizing the customer’s experience, and both upselling and cross-selling do that. For example, customers actively engage with brands that offer them product recommendations and relevant suggestions.
One of the best ways to do this is through a live chat.
Many businesses don’t have the resources to answer customer queries and product recommendations 24/7. However, live chat software can help you to overcome that. Research suggests companies with a live chat feature have a 2.4 greater annual increase in upselling and cross-selling revenue. So as you can see, it’s a simple no-brainer for your store.
If you have live chat on your eCommerce platform, you can:
Connect with customers in real-time and assist them at critical points during their shopping journey.
Recommend relevant product suggestions based on user preference and past purchases.
Use canned messages to allow effortless information sharing between agents and customers during upselling and cross-selling.
Ensure your website has a live chat option to ensure upselling and cross-selling. Many companies still don’t have one and lose sales because of it.
1. They Boost Your Revenue
A successful upselling and cross-selling strategy will boost the revenue of any eCommerce merchant. Remember, this is when customers need extra gifts for themselves, friends, and family. Better still, you can assist them with relevant product suggestions.
Offer additional products that customers can purchase to boost total revenue is the easiest way to increase your average order value per customer.
They Raise The Value of Every Sale
If you want a successful Shopify store, you need to boost the value of every sale. You can do this with a successful upselling and cross-selling campaign. Better still, the holidays are the absolute best time of year to upsell and cross-sell your customers.
Here are two strategies you can use:
Offer additional discounts or reward customers with gifts and incentives.
Offer frequently bought together bundles to package as a gift basket.
Don’t let your customers leave without getting all the products they want for the holidays.
They Boost Customer Retention and Give Customers a Complete Solution
There’s no point in having incredible holidays in 2022 and losing those customers in 2023. You must ensure those customers feel valued and return to your store as ongoing customers. In addition, it’s essential to offer customers plenty of product suggestions to prevent them from going elsewhere. That's why when you sell on Amazon it's so successful because they bundle everything together and make it easy to sell multiple complementary products to one customer in one shopping cart.
The logic behind upselling and cross-selling customers can go two ways:
One-stop-shop solution - Customers may view your offerings in a ‘holistic limelight’ while getting access to other products. As a result, this allows customers to buy all their products from a centralized and convenient place.
Increased trust and loyalty - If you successfully upsell and cross-sell your customers, their commitment and confidence in your brand will grow. They will feel that your brand genuinely knows and understands them. Unsurprisingly, they’re highly likely to become regular customers.
Both of these benefits make upselling and cross-selling crucial during the holidays.
They Offer Incredible Convenience To Customers
If there’s one thing all customers love—it’s convenience. If you offer customers relevant upselling and cross-selling options, you’re making their life far more comfortable because you ease the customer’s decision-making process.
One way to achieve this is by bundling relevant products together. In turn, you’ll make the customer's shopping process more seamless.
They Balance Growth Between New and Existing Customers
A benefit of an upselling and cross-selling strategy is how you can balance new and existing customers, which is essential to the survival of your business. You can maintain your current customers if you offer them helpful and complementary product suggestions.
In addition, offering new customers product suggestions means you’re more likely to keep them as loyal customers. As a result, you’ll get the best of both worlds and create the ultimate balance.
The Best Way To Upsell and Cross-Sell On Your Shopify Store
Now you know the benefits of upselling and cross-selling your customers during the holiday period, you’re probably wondering how to do it. The best way is by using a third-party Shopify app.
The best Shopify app will include:
Multiple-related products to customers
Cross-sells for certain counties
Live chat support
If the third-party Shopify software has these excellent features, you’ll run a successful marketing campaign during Black Friday, Cyber Monday, Christmas, and New Year.
There’s no doubt about it: you need a successful marketing strategy for your Shopify store during the holidays in 2022. And the best way to achieve this is through upselling and cross-selling.