How to Maximize Revenue Through Upsells During BFCM with In Cart Upsell

Why BFCM is a Golden Opportunity for Merchants

Black Friday and Cyber Monday (BFCM) are the busiest, most profitable days of the year for Shopify merchants. Shoppers arrive ready to spend, often with their carts full of discounted deals.

But here’s the challenge: traffic alone doesn’t guarantee high profits. With heavy discounting, margins can get squeezed. The smarter strategy? Focus on increasing Average Order Value (AOV) — getting each customer to buy just a little more.

That’s where upsells make the difference. And with ICU (In Cart Upsell), you can deliver upsells and cross-sells that feel seamless, relevant, and conversion-friendly — all without coding.

The Power of Upsells During BFCM

Upsells are not about pushing random products. They’re about helping shoppers discover items they genuinely need and want — at the exact moment they’re ready to buy.

• A customer adding a laptop bag might also want a portable mouse.

• Someone buying a holiday gift set might add a smaller stocking stuffer.

• Shoppers grabbing discounted tech may be tempted to add accessories at checkout.

During BFCM, when order volumes surge, even a modest 10% lift in AOV translates into significant extra revenue. Upsells allow merchants to maximize revenue without increasing ad spend — a critical advantage in the most competitive shopping season of the year.

Why ICU is the Best Choice for Upsells

Not all upsell apps are built with merchants in mind. Many rely on intrusive pop-ups or require coding knowledge. ICU was designed differently — to be merchant-friendly, fast to set up, and focused on results.

• Checkout-Click Popup Upsells – ICU places offers directly where customers are already engaged, without disrupting their flow.

• Discount Bundles – Create simple “Buy More, Save More” offers to clear stock and increase cart size.

• Non-Intrusive In-Cart Offers – Upsells appear inside the cart, not as distracting pop-ups, keeping the experience smooth.

• Post-Purchase Upsells – Capture additional revenue after checkout, with zero friction for the customer.

• No coding required – ICU is designed for merchants to launch upsell campaigns in minutes, not hours.

• Analytics you can act on – See which upsells are converting and refine them quickly.

ICU focuses on making upsells a natural extension of the shopping journey, instead of a disruptive afterthought.

ICU Features to Activate Before BFCM

Here are the top ICU features every merchant should set up ahead of BFCM:

1. Checkout-Click Popup Upsells

When customers are at checkout, they’re most committed to buying. ICU lets you present a well-timed popup upsell when they click “checkout.”

• Example: A shopper buying a camera gets offered a memory card at checkout.

• Why it works: It feels relevant, timed perfectly, and doesn’t interrupt browsing.

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2. Discounted Bundles

Bundles are a powerful way to encourage shoppers to add more. During BFCM, when customers are already primed for deals, this tactic works especially well.

• Example: “Buy 2 T-shirts, get 1 free” or “Add this mug for 20% off with your hoodie.”

• Why it works: Shoppers feel like they’re getting extra value, while you increase AOV.
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3. Cart Page Upsells

Rather than aggressive pop-ups that frustrate customers, ICU places offers directly in the cart page.

• Example: “Complete the set! Add matching earrings to your necklace order.”

• Why it works: Customers see the offer in context, at a natural moment in the buying journey.

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4. Post-Purchase Upsells

Even after a customer buys, ICU gives merchants one last chance to increase revenue. These offers appear after checkout, with no need for the shopper to re-enter payment details.

• Example: After purchasing shoes, the customer gets an offer for shoe cleaner or socks.

• Why it works: It’s frictionless — and the customer is still in a buying mindset.

How Merchants Can Strategically Use ICU During BFCM

To unlock ICU’s full potential during BFCM, merchants should:

• Pair upsells with best-sellers: Bundle or recommend products tied to your most popular items for higher acceptance.

• Offer small-ticket add-ons: Low-cost extras feel like “easy wins” for shoppers and stack up across orders.

• Test early: Run upsells in advance to learn what resonates before the BFCM rush.

• Use analytics actively: Double down on offers that convert; retire those that don’t.

Switching to ICU Before BFCM: Why Now is the Best Time

Installing ICU ahead of time gives merchants the edge:

• Campaigns are set up and tested before peak traffic.

• No scrambling with setup during high-volume sales.

• ICU’s support team can guide you through optimization.

Every day you delay means leaving upsell revenue on the table. By switching now, merchants enter BFCM fully equipped.

Conclusion: Future-Proof Your Store with Smart Upsells

BFCM is the biggest sales opportunity of the year — but also the most competitive. Success comes from maximizing each shopper’s value, not just chasing new traffic.

With Checkout-Click Popups, Discount Bundles, Non-Intrusive In-Cart Offers, and Post-Purchase Upsells, ICU empowers Shopify merchants to turn seasonal traffic into long-term revenue growth.

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👉 Don’t wait until the rush hits. Install ICU today and set your store up for its most profitable BFCM yet.

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