What We Learned From Analyzing 5000 Upsell Offers

Upsell Offers INSIDE Your Shopping Cart

We show upsell offers to millions of customers on thousands of online stores every day. Now we're sharing what we've learned about copy, images, placement, timing, calls-to-action, and more!

#1 Speak Their Language

Customize the text of your offer. Don't just ask "Would you like to add a belt to your order?" instead say, "Our handmade leather belts have accent stitching to match our khaki pants."

Relatable offer text performs better. That can be text that specifically addresses a customer's purchase, or it can be something relating your audience. If you are in a niche that has slang, in-jokes, or special abbreviations, this can be a great place opportunity to connect through common understanding.

#2 The Button Matters. A Lot.

The Call To Action button is the last step between a customer who doesn't spend more money and one who does. It can be tricky to balance simplicity and persuasion here.

DON'T use anything that doesn't immediately and automatically mean "yes, please add the product to my order now." If the customer has to consciously think about what it means, it's not clear enough

DO use words that suggest urgency or ownership. The standard "Add To Cart" is a good starting point, but you can usually improve by matching tone and context with your offer text. Consider phrases like "GET MINE NOW" or "YES!" or "I Deserve This".

#3 Find The Pricing Sweet Spot.

Because it's possible to offer anything in your entire inventory, it can be tempting to try to upsell big ticket items. Avoid the temptation - it does not work well.

The best converting upsell offers are priced at no more than 20% of the cart total. Offer something that is enough to meaningfully help your bottom line. This usually isn't a good place to try to double the order size, though.

#4 Blend It In. Almost.

It's important that your offer look like part of your store. Matching the colors and fonts of your offer to the rest of your store makes the offer feel more like part of the shopping experience, and less like a distraction that should be ignored.

Once you have it blending in well, make a small change to draw attention. A slightly different button color helps differentiate your offer from any other buttons already on the page.

#5 Always Offer Something.

Target your offers. Make sure shoppers will see something that is relevant to their purchase. It doesn't have to be an accessory or even an additional product - the upsell offer is a great way to ask for donations or offer extended warranties.

Above all, don't waste the opportunity to increase that order size. You've done so much to bring customers to your store - give them a chance to buy one more thing before they go!

In Cart Upsell

In Cart Upsell helps Shopify merchants all over the world make more money with highly targeted, popup-free upsell offers presented right inside the shopping cart.


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